The full service trend is hitting design agencies that are shifting to a broader approach of creativity. Thierry de Baschamakoff, founder of the Aesthete agency tells Premium Beauty News that designers have to adapt themselves to the new economic context.
Thierry de Baschmakoff - Yes, there are more and more design agencies offering a full range of services. Actually, there is no alternative. Most of the agencies that did not opt for diversification do no longer exist.
What are the advantages of full service design?
Thierry de Baschmakoff - There are obvious advantages for brand owners. The first one is time saving. Working with a single agency help to avoid wasting time with briefs, brand and product understanding, … As far as we are concerned, we work in 3D from the very beginning of a design study, meaning that once the customer has selected the shape, we can immediately start working on the communication, the 3D animations, or the POS material.
The other advantage, is money saving. Of course, working with a single supplier is less expensive than splitting a budget between several companies.
Eventually, full service design also helps to maintain the consistency of a project. It’s a kind of art direction.